Ad Placements
A promoted listing can compete for one or more of five placements on a results page. Each placement has different visibility, but there's no extra cost per placement — pick as many as you want within your existing plan tier and credit weight. Which listing actually wins a given placement's auction is decided by credit tier, not by how many placements it's competing for.
The five placements
| Placement | Where it appears | Visibility |
|---|---|---|
| Map pin | A highlighted pin (with a business card popup) inside the results-page map, in the "Featured nearby" section | Shown when a user opens the map for a category your listing qualifies for |
| Card badge | A "Promoted" badge on your business's category card | Shown once per qualifying category card on the results page |
| Top of results | A featured strip near the top of the results page | Shown across the top of the page, above the category cards |
| Sidebar | A sticky card alongside the results list | Stays visible while a visitor scrolls through the results |
| Bottom of results | A strip after the last organic result | Lowest-visibility placement; entry-level pricing |
The map pin and card badge placements are won together by a single listing per category card — whichever listing wins the auction for that card appears in both places at once. Top of results, sidebar, and bottom of results are independent placements: a different listing can win each of them on the same page, and a listing that already won a card's map pin/badge won't also occupy the sidebar or bottom-of-results slot on that same page.
How the auction picks a winner
For any placement, eligible listings (matching ZIP/radius targeting, category, and the placement itself) are ranked by:
- Credit tier (Premier outranks Boosted outranks Standard)
- 30-day click-through rate, as a tie-break
- How long the promotion has been running, as a final tie-break
See Promotion Credits & Pricing for how credit tiers work.
Takeover — by request
Separate from the five self-serve placements above, a takeover puts your campaign around the entire results page: a full-page background skin plus left and right side rails, designed by our team. Takeovers are not part of the credit auction — they're sold per campaign flight (a scheduled date range) at custom pricing, and only one runs at a time. Request one from the promotion dashboard ("Takeover ads — by request") and we'll come back with a design and a quote.
See it in action
The Partnerships page has an animated preview of all the placements, including the takeover tier.