Promotion Credits & Pricing
Promotion credits are the currency that powers your featured listings. Understanding how credits are consumed, how to manage your spend, and how to buy more efficiently helps you get the most out of your promotion budget.
What costs promotion credits
| User action | Credits consumed |
|---|---|
| Impression — your listing appears on a results page | 1 credit |
| Click — a user clicks through to your website | 2 credits |
| Details view — a user expands your listing to see full details | 3 credits |
An impression is counted when your listing card is rendered on a results page for an address within your promotion radius. Clicks and details views are in addition to the impression — if a user sees your listing and clicks through, you're charged 1 (impression) + 2 (click) = 3 credits total.
Monthly allotment by plan
| Plan | Promotion credits/month |
|---|---|
| Free | 0 |
| Upgrade | 0 |
| Premium | 1,000 |
| Premium Plus | 5,000 |
Monthly allotment credits reset on your billing anniversary date. Unused credits never expire — they carry forward indefinitely as long as your subscription is active.
How radius affects credit burn rate
Your promotion radius directly controls how many impressions your listing can generate — a larger radius means more address lookups qualify to show your listing, leading to more impressions and faster credit consumption.
Rough burn rate estimates (based on typical Denver metro lookup density):
| Radius | Estimated daily impressions | Est. monthly credit burn (impressions only) |
|---|---|---|
| 0.25 miles | 2–10/day | 60–300 credits/month |
| 0.5 miles | 8–30/day | 240–900 credits/month |
| 1 mile | 25–100/day | 750–3,000 credits/month |
| 2 miles | 80–400/day | 2,400–12,000 credits/month |
These are estimates — actual rates vary significantly by neighborhood density, time of year, and how many lookups are being run in your area. A listing in a dense Capitol Hill zip code will see far higher impression rates than an identical listing in a suburban Lakewood neighborhood.
Set a daily credit cap in Dashboard → Promotion → [listing] → Spending Controls to prevent unexpected high credit consumption. Your listing pauses automatically when the daily cap is reached.
Buying additional promotion credit packs
When your included monthly credits aren't enough, purchase additional packs in Dashboard → Billing → Promotion Credits. Larger packs have lower per-credit costs:
| Pack size | Pack price | Per-credit cost |
|---|---|---|
| 5,000 credits | $9.00 | $0.0018/credit |
| 25,000 credits | $37.50 | $0.0015/credit |
| 100,000 credits | $130.00 | $0.0013/credit |
| 500,000 credits | $550.00 | $0.00110/credit |
Credits from purchased packs are added to your balance immediately.
Rollover policy
Promotion credits never expire. There is no use-it-or-lose-it window:
- Unused monthly allotment credits carry forward indefinitely while your subscription is active
- Purchased pack credits never expire — they stay in your balance until consumed
- Credits are consumed oldest-first (FIFO)
What happens at zero credits
When your promotion credit balance reaches zero, your listing(s) pause automatically. No further impressions or clicks are tracked. Your listing configuration is preserved.
Your listing reactivates automatically within a few minutes once you add credits by purchasing a pack in Dashboard → Billing → Promotion Credits.
A credit balance warning email is sent when your balance drops below 10% of your monthly allotment. Configure the threshold in Settings → Notifications.
Bundle discount: promotion + widget credits
Premium Plus subscribers who purchase both promotion credit packs and widget credit packs in a single transaction qualify for a bundle discount. The discount applies to the combined purchase total:
| Bundle tier | Combined credits in one purchase | Discount |
|---|---|---|
| Standard bundle | 10,000–49,999 total credits | 10% off |
| Pro bundle | 50,000–249,999 total credits | 15% off |
| Scale bundle | 250,000+ total credits | 20% off |
Example — Pro bundle: A Premium Plus subscriber buys 25,000 promotion credits ($37.50) + 50,000 widget credits ($60.00) in one transaction. Combined: 75,000 credits → Pro bundle → 15% discount → total $82.88 instead of $97.50, saving $14.62.
To get the bundle price: add both credit types to your cart in a single checkout. The discount is automatically applied when the combined total meets a tier threshold.
The bundle discount is only available to Premium Plus subscribers, since Premium Plus is the only plan with both credit systems active. Premium subscribers can only purchase promotion credit packs and do not qualify for the bundle discount.
Promotion credits vs. widget credits: separate systems
Promotion credits and widget credits are two entirely separate credit systems. They cannot be combined, pooled, or transferred.
- Promotion credits → power featured business listing impressions and clicks
- Widget credits → power API calls from your embedded widget
Buying one type of credit does not affect the other's balance. They have separate purchase flows and separate balances in your dashboard.