Skip to main content

Demographics

Available on: All plans including Free

The Demographics card presents census-based socioeconomic and population data for the census tract containing the address. This card does not produce a scored recommendation — the data is presented as factual context to inform your own judgment, since what's "desirable" in a demographic profile depends entirely on your goals.

Data source​

Demographic context comes from official five-year survey estimates. These estimates aggregate 60 months of survey responses to produce statistically reliable figures for small geographies such as census tracts and block groups.

Data is updated when new five-year estimates are published. Figures are labeled with their vintage year so you can see the period represented.

What the card shows​

Income​

  • Median household income — the midpoint household income in the census tract, in dollars
  • Median per capita income — income per person in the tract
  • Poverty rate — percentage of residents below the federal poverty line
  • Comparison to Colorado statewide median for context

Age distribution​

  • Median age of residents in the tract
  • Age bracket breakdown (under 18, 18–34, 35–54, 55–64, 65+) shown as a bar chart
  • This is useful for understanding the character of a neighborhood — college/young professional areas skew young; established family suburbs have higher under-18 percentages; retirement communities skew 65+.

Housing tenure​

  • Owner-occupied housing — percentage of occupied units where residents own their home
  • Renter-occupied housing — percentage of occupied units that are rentals
  • Vacancy rate — percentage of units that are vacant

Owner vs. renter mix affects neighborhood character, stability of residents, and maintenance norms. High vacancy rates can indicate economic stress or seasonal/vacation-home dynamics.

Population density​

  • People per square mile in the census tract
  • Contextual bracket (rural, suburban, urban, dense urban)

Educational attainment​

  • Percentage of adults (25+) with:
    • Less than high school diploma
    • High school diploma or equivalent
    • Some college or associate's degree
    • Bachelor's degree
    • Graduate or professional degree

Data vintage and limitations​

note

ACS 5-year estimates aggregate survey data from the past 5 years. They are not a snapshot of a single moment — they represent an average of conditions over that period. In rapidly changing neighborhoods (significant new construction, large employer opening or closing, major demographic shifts), the ACS figures may lag behind current reality by 2–5 years.

Always use ACS data as general context, not as a precise current picture of the neighborhood.

How to use this data​

For relocation decisions: Median income and age distribution help you understand whether a neighborhood is likely to match your lifestyle. Educational attainment levels often correlate with the types of businesses, schools, and community organizations in the area.

For investment decisions: Owner/renter ratios and vacancy rates are standard inputs in real estate investment analysis. A high renter concentration in a tract where you're considering purchasing a rental property indicates strong local demand; a rising vacancy rate may indicate softening demand.

For families: Age distribution (under-18 percentage) and owner/renter mix together suggest how family-oriented an area is. High owner-occupancy with a high under-18 percentage typically indicates an established family neighborhood with stable, long-term residents.

For businesses: Population density and median household income are relevant factors in site selection for retail and service businesses — this data, combined with the proximity data from other cards, helps triangulate customer base potential.

The Demographics card intentionally does not score or rank neighborhoods by their demographic profile. All data is presented neutrally and factually.